The Rova mark is a glossy three-dimensional R: a sculpted gold bowl over a
dark body. These are the official files, supplied as high-resolution raster, free to use when you are
referring to Rova, listing us as a partner, or putting us on your artwork.
The one rule that matters: when in doubt, use the badge. It carries its own brand-black
background and gold keyline, so it holds together on any artwork, photo or colour. It is the only file that
cannot fail against a background we do not control. Reach for a transparent mark only when you know exactly
what is behind it.
Download
These are raster files, produced at the highest resolution the mark’s artwork genuinely
supports. The two single-colour knockouts also ship as SVG, because a silhouette is a shape and a
curve-fitted outline is faithful to it. The files marked Print are 300 dpi at the mark’s
native detail, so they contain no upscaling at all. Please do not upscale a PNG.
Use this one
Badge
The mark and the Rova wordmark on the brand-black tile with a gold keyline. It brings its own background, so it cannot fail against your artwork: photos, light pages, coloured panels, printed flyers. If you are unsure, this is the file.
The bare mark with its gold glow, transparent background. For dark backgrounds only, and only above 64 px. The glow is not decoration: the mark has a dark body, so without it the letter sinks into black and navy and only a gold crescent survives. Do not remove it.
The bare mark retuned for light backgrounds, with the gold deepened by a hue-preserving lightness curve so it does not wash out on a white page. Measured against #ffffff, every pixel of the mark clears 3.00:1 and the mark averages 12.0:1.
Solid white, one colour, no gradient. For a dark or busy background where a single-colour knockout is wanted, and for one-colour print. Being a silhouette, this one is genuinely vector: the SVG scales to any size.
Solid black, one colour, no gradient. For a light background, faxes, stamps, engraving and one-colour print. Being a silhouette, this one is genuinely vector: the SVG scales to any size.
The R as one solid gold silhouette. Use this under about 64 px: favicons, app rows, sponsor strips. At small sizes the gold edge and the gloss on the normal mark fall below the rendering threshold and the letter goes muddy; this one does not. It also survives a busy photograph better than any other bare mark.
The mark’s master artwork holds 622 × 597 pixels of real
detail. That is a hard ceiling: everything in this kit is produced from it, and no file can contain more
detail than the master has. At 300 dpi that means the bare mark is honest up to about 53 mm
(2.1 in) wide, and the badge up to about 228 mm (9.0 in). The files marked Print are
supplied at exactly that ceiling. If you need it bigger, ask us and we will
re-render the mark from the 3D source at whatever size you need, which is a genuinely better file than
anything you can make by enlarging these.
Clear space
Leave clear space on all four sides equal to the height of the R’s counter, the enclosed
hole in the bowl of the letter. Nothing goes inside that margin: no text, no rules, no other logos, no edge
of the page.
Bare mark · keep 0.17 × the R’s height clear
Badge · keep 0.10 × the badge’s height clear
The dashed frames show where the boundary
sits, not a measurement: the supplied files already carry about 1.9× that margin inside
the artwork, so placing a file as supplied keeps you inside the rule. Measure from the visible edge
of the R only if you crop it tight.
Sizes and which file to use
Minimum sizes
Badge: 120 px wide absolute floor, 160 px or more recommended. Below 120 px the wordmark closes up.
Mark, dark or light: 64 px. Below that the gold edge thins out and the glow swallows the letter.
Solid mark, white and black knockouts: 24 px.
In print: the badge no smaller than 30 mm wide, a bare mark no smaller than 16 mm.
Which file to use
Unsure, or on someone’s artwork: the badge.
Dark background, above 64 px: mark, dark.
Light background, above 64 px: mark, light.
Under about 64 px — favicons, app rows, sponsor strips: the solid mark.
One colour only, print, engraving, stamps: the white or black knockout. Those two are the only approved one-colour versions.
Formats
PNG is the format. The mark is a glossy 3D letterform with gradients and highlights. A vector trace flattens that into solid patches and stops looking like the logo, so we supply raster and say so.
SVG for the two knockouts only. White and black are single-colour silhouettes, so their curve-fitted outlines are faithful, and those scale to any size.
Marks are square at 256 / 512 / 1024 px; the badge is 600 / 1200 / 1800 px wide.
Print files are 300 dpi at the mark’s native detail, with no upscaling. Hand a printer one of those.
Please do not upscale a PNG, and please do not screenshot the logo off this page. Ask us instead.
All of this, and the exact colour ramps, are in README.txt inside the kit.
Colours
One-colour uses are #ffffff or #000000 only. There is no other approved
one-colour version.
Don’tAdd a glow, shadow, outline or bevel. The dark mark’s glow is already in the file.
Don’tPut a transparent mark on busy or light artwork. Use the badge.
Rova
Don’tRe-typeset the wordmark, or set other words to match it.
And please don’t screenshot the logo off the website, or place the
mark inside another shape. Take the file.
Questions
Anything the kit does not cover — a co-branded lockup, a format you need, a size bigger than
the files allow, or a use we have not thought of — get in touch and we will send you
the right artwork.