Privacy Policy

Last updated: July 2, 2026

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This Privacy Policy explains how Rova Inc. (“Rova,” “we,” “us”) collects, uses, and shares information when you use rovasocial.com and the Rova service (the “Service”). By using Rova, you agree to this Policy.

1. Information We Collect

• Account information. Username, full name, email address, and password (stored only as a secure hash).
• Profile & content. Your bio, avatar, cover image, posts, photos, videos, comments, messages, polls, reactions, and who you follow.
• Payment information. When you subscribe, payments are handled by Stripe. We receive limited billing details (such as subscription status and the last four digits / card brand) but we do not store your full card number.
• Approximate location (optional). If you use the location beam, we store an approximate place, never your exact position. A typed place is stored as the city or state's general coordinates; a device location is rounded to roughly a 7-mile area before we save it; and if you haven't chosen anything, we may estimate a broad region from your device's timezone. When the beam is on, that approximate area is visible on your profile. You can turn the beam off, or delete the location entirely, anytime in Settings → Location.
• Usage & device data. Log data such as IP address, browser type, pages viewed, and timestamps, used to operate and secure the Service.
• Cookies & similar tech. Essential cookies keep you logged in (including a 7-day "remember this device" cookie), protect against request forgery, and remember your theme; your feed preferences are stored in your browser. We also use Google Analytics, which sets its own cookies, see Analytics below.

2. How We Use Information

• To provide, maintain, and improve the Service;
• To create and manage your account and show your content to the people who follow you;
• To process your membership, trials, and recurring payments;
• To send service-related communications (e.g., account, billing, security notices);
• To keep Rova safe, preventing fraud, abuse, spam, and bots; and
• To comply with legal obligations.

3. How We Share Information

We do not sell your personal information, and Rova shows no ads. We share information only:

• With service providers who help us run Rova: Stripe (payments), Google Analytics (usage measurement, see Analytics below), and Cloudflare (content delivery, security, and aggregate performance analytics), under obligations to protect your data;
• With other users, to the extent your profile and content are visible on the Service as intended;
• For legal reasons, if required by law or to protect rights, safety, and the integrity of the Service; and
• In a business transfer, such as a merger or acquisition, subject to this Policy.

3a. Analytics

We use Google Analytics to understand how the Service is used (pages visited, approximate region, device type). Google Analytics sets cookies and receives usage signals, including your IP address, under Google's Privacy Policy. You can opt out with the Google Analytics opt-out browser add-on or by blocking analytics cookies in your browser; Rova works fully without them. Cloudflare provides aggregate, privacy-focused performance metrics for the site.

4. Data Retention

We keep your information for as long as your account is active or as needed to provide the Service. When you delete your account, we delete or de-identify your personal information within a reasonable period, except where we must retain it for legal, security, or billing purposes.

5. Security

We use technical and organizational measures to protect your information, including encryption in transit, hashed passwords, and access controls. No method of transmission or storage is 100% secure, so we can’t guarantee absolute security.

6. Your Rights & Choices

• Profile & email. Edit your profile, email address, and password in Settings, and choose which notification emails you receive in Settings → Email notifications.
• Location. Turn the location beam off, or delete your stored location entirely, in Settings → Location.
• Delete your account. You can delete your account from Settings (Danger zone), which removes your posts, comments, messages, likes, and profile, or reach us through our report an issue page and we'll do it for you.
• Everything else. Request access to, correction of, or deletion of your personal information through our report an issue page. Depending on where you live, you may have additional rights under laws such as the GDPR or CCPA; we will honor applicable requests.

7. Minors

Rova is an 18+ service. It is not directed to anyone under 18, and we don’t knowingly collect personal information from them. Both the app and the website require you to confirm you are 18 or older before any content is shown, and accounts are limited to adults (see our Terms). If you believe someone under 18 has provided us information, contact us and we’ll delete it.

8. International Users

Rova is operated from the United States. If you access it from elsewhere, you understand your information may be processed in the United States, where data-protection laws may differ from those in your country.

9. Changes to This Policy

We may update this Policy from time to time. If we make material changes, we’ll provide notice in the app or by email. The “Last updated” date above reflects the latest version.

10. Contact

Questions about your privacy? Reach us through the report an issue page.